|
A one-person enterprise
pertains to working on one's own, usually at home.
--------------------------------------------------------------------------
Accounting period
This is a regular period of time, such as a quarter or year, for which a financial statement is produced for a business.
--------------------------------------------------------------------------
Accounts Payable
This is the money owed by your business for goods and services you received.
--------------------------------------------------------------------------
Accounts Receivable
This is the money owed to you by customers for your goods or services.
--------------------------------------------------------------------------
Advertising Budget
Money set aside by the advertiser to pay for advertising. There are a variety of methods for determining the most desirable size of an advertising budget.
--------------------------------------------------------------------------
Advertising Elasticity
The relationship between a change in advertising budget and the resulting change in product sales.
--------------------------------------------------------------------------
Advertising Plan
An outline of what goals an advertising campaign should achieve, how to accomplish those goals, and how to determine whether or not the campaign was successful in obtaining those goals.
--------------------------------------------------------------------------
Advertising Research
Research conducted to improve the efficacy of advertising. It may focus on a specific ad or campaign, or may be directed at a more general understanding of how advertising works or how consumers use the information in advertising. It can entail a variety of research approaches, including psychological, sociological, economic, and other perspectives.
--------------------------------------------------------------------------
Advertorial
An advertisement that has the appearance of a news article or editorial, in a print publication.
--------------------------------------------------------------------------
Affiliate
The publisher or salesperson in an associate or affiliate marketing relationship. The affiliate gives wider distribution to the affiliate merchant's products in return for compensation based on performance. The affiliate's source of distribution usually comes in the form of Web site traffic or email list subscribers.
--------------------------------------------------------------------------
Affiliate Marketing
Revenue sharing between online advertisers/merchants and online publishers/salespeople, whereby compensation is based on performance measures, typically in the form of sales, clicks, registrations, or a hybrid model.
--------------------------------------------------------------------------
Affiliate Network
A value-added facilitator that provides services, including aggregation, for affiliate merchants and affiliates. Affiliate networks offer tracking technology, reporting tools, payment processing, and access to a large base of affiliates. Affiliate networks offer such services as one-click application to new merchants, reporting tools, and payment aggregation to affiliates.
--------------------------------------------------------------------------
Back Link
Also referred to as an "inbound link", is a type of Internet URL address exchange that automatically links one web site to another. You will often see back links in articles when they refer to a person, business, organization, or agency that has a current web site. When you click on that reference, it will take you directly to the mentioned subject's web site.
--------------------------------------------------------------------------
Back-end sales
Back-end sales are follow-up sales to customers who have previously purchased your products or services
--------------------------------------------------------------------------
Balance Sheet
A balance sheet is a financial description showing the assets, liabilities, and a business owner's net worth in a business as of a given date.
--------------------------------------------------------------------------
Capital
This is the worth of a person's assets; or a business's net worth - the assets minus the liabilities.
--------------------------------------------------------------------------
Cash Flow
This is the amound of money coming into your business from its sales, and amount of money going out to pay business expenses. Business owners work with their financial experts to regularly monitor their cash flows and to estimate projected cash flows to ensure the owner's business has adequate funds coming in to meet its expenses and to show a profit after it pays those expenses.
--------------------------------------------------------------------------
Circulation
Of a print publication, the average number of copies distributed. For outdoor advertising this refers to the total number of people who have an opportunity to observe a billboard or poster.
--------------------------------------------------------------------------
Pages: [ 1 2 3 4 5 6 ] |
News
