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BizAssist.co.za  News
Advantages for SMEs Outsourcing Email Marketing
By: Richard Mullins
Date: 2009/07/27
Richard Mullins, director at digital marketing service provider, Acceleration, says that email service providers can help marketers steer their way through marketing strategy.
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He says that outsourcing of email campaign management allows companies to retain their focus on the strategic and creative aspects of their campaigns while taking advantage of the technical expertise and economies of scale that the service provider can offer. Adding that this offers assistance with access to industry best practices, delivery of messages, tracking and analyses of results of their campaigns, and optimising effectiveness over time.
“A specialist service and solutions provider in the email marketing space can offer clients a stable and secure technical platform, expertise in managing digital marketing challenges such as international privacy and anti-spam regulations, and the ability to scale up their marketing efforts without investing in new infrastructure,” Mullins says.
Mullins says that email service providers offer their customers unlimited scalability, meaning that they can quickly ramp up capacity to cater for a large campaign.
Marketers will generally only pay for the services that they use - a more cost-effective approach than building a massive in-house infrastructure that might stand idle during quieter times of the marketing calendar.
Time to market is another advantage of an outsourcing model - a good service provider will have the infrastructure and skills to take the client from conception of a campaign to operational reality quickly.
"Outsourcing the entire technology side of email marketing is an attractive option for many companies since it allows them to focus on the strategic side of marketing without the complexities and costs of managing the technology," concludes Mullins. "The benefits of outsourcing in this environment are hard to ignore, considering the growing complexities of email delivery, spam legislation and technology that marketers face today."
This article has been archived under PR, Marketing & Sales for your research purposes
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http://www.acceleration.biz
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