New Business Trends Property Investment

Bond origination franchising a prosperous opportunity

SA Guides spoke to Giovanni Gaggia from the Independent Bond Specialists, Priority Bonds about bond origination in South Africa, origination franchising, and what makes Priority Bonds a successful franchising opportunity.

“Bond origination has come a long way since its inception into the South African market,” says Giovanni. “The market is very buoyant at the moment with loads of activity coming from all sectors, including private home owners, real estate agents, developers and property investor’s. I would, however, like to see the introduction of more banks and lenders in this country, as there is always room for competition.”

Whether you’re involved in the finance or property market or you are an entrepreneur the opportunities abound. According to Giovanni, someone thinking of getting involved in this booming bond origination industry; requires an attitude of great service delivery and a willingness to learn and grow.

“Experience is helpful but not a pre-requisite. New entrants must be careful to ensure that they partner with a company that has similar values to these I have mentioned.”

Being involved in various other businesses including real estate, the bond origination business dovetailed very nicely with Giovanni’s current activities so he decided to open his own brand of bond origination. It has grown substantially over the years and has developed into a national brand with great people involved.

“We believe that our clients deserve the best advice and consequently we offer our clients unbiased advise and assist them to make the right choice,” he says. “We also have a “fighting” philosophy in that we fight very hard for our clients to obtain the lowest possible interest rate with the loan that best serves their needs.

“Our product range includes new home loans for purchasing property, further Bonds / Home Loan Extensions for additional finance on existing property and Switch Bond, which allows one to move their loan to another bank that offers more benefits to the client. We also offer Building Bonds, which finance property building projects. Mother Bonds for Developers assists in securing development finance. Our Bank Specific Products are tailor made bank specific products.”

Giovanni describes Priority Bonds as a vibrant independent national consulting service offering South Africa home loans and bond finance solutions that offer simple, fast and effective results.

“We offer competitive interest rates from all major banks and advice for all home loans and property financing requirements.”

He advises his client to remember that the right advice is always only a phone call away.

“Our clients benefit because we represent all major banks but are not loyal to any bank, but rather our loyalties lie with our clients and therefore we negotiate with banks on their behalf. This ensures that the client receives professional, unbiased advice and the best deal available.”

The Priority Bonds strategy is not to blindly recruit new agencies but rather they prefer to be very selective about who joins their dynamic team.

“We look for like-minded people that have an excellent attitude and are prepared to work intelligently at growing their personal businesses. At this time, we have 29 successful bond origination partners. This number increases monthly and we are looking to fill many more locations in South Africa.”

When asked what a potential franchisor should look out for when entering into the field of bond origination, Giovanni advised to be sure to choose a partner that offers the best deal and check them out to ensure they do in fact deliver on this.

“Make sure that there is true ongoing real support so that after the initial training you can still approach people on a regular and ongoing basis without it costing any additional funds.

“Business ownership is one of the best methods to obtain financial freedom and obtain freedom from a normal 9-5 type job scenario. In a world where job security is a thing of the past, I firmly believe that your own business, particularly one where support, experience and help is available, is a must for anyone that is serious about securing their future.”

For more information on Priority Bonds, contact: Giovanni Gaggia, MD Independent Bond Specialists, Website: www.prioritybonds.co.za .



new business trends property investment
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Jason Lee has a BA LLB degree from the University of Cape Town and is an admitted attorney of the High Court of South Africa. He is the co-founder and a director of TCB Properties, a dynamic property investment and development company offering a range of property services. Since the publication of his bestselling book Making Money out of Property in South Africa , Jason has been featured in a number of magazine and newspaper articles and has appeared on radio and TV. He is also a regular guest speaker at property-related functions. You can visit his website at www.jasonlee.co.za.


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