demographics and rates 
|
| |
Impressions (p/m) |
Visitors (p/m) |
• BizAssist
• SABizOps |
400 000
80 000 |
80 000
30 000 |
| -------------------------------------------------------------------------------------------- |
Newsletter Subscribers |
• The BizSmarts Newsletter
• New Business Opportunities
• Customised Promo Mailer |
15 000
11 000
15 000 |
| -------------------------------------------------------------------------------------------- |
Ethnic Group |
• Black African
• White
• Coloured
• Indian |
27%
52%
15%
6%
|
| -------------------------------------------------------------------------------------------- |
Age Groups |
• 18 - 24
• 25 - 34
• 35 - 49
• 50 + |
7%
34%
41%
17% |
| -------------------------------------------------------------------------------------------- |
Gender |
• Male
• Female |
49%
51% |
| -------------------------------------------------------------------------------------------- |
Location |
• Eastern Cape
• Freestate
• Gauteng
• Kwazulu-Natal
• Limpopo
• Mpumalanga
• Northern Cape
• North-West
• Western Cape |
7%
3%
41%
13%
3%
2%
2%
1%
28% |
| -------------------------------------------------------------------------------------------- |
Business Owner Profile |
• Owner / Manager / Entrepreneur
• CEO / Managing Director
• Senior Manager
• Manager
• Middle Manager
• Employee / Consultant / Sales
• Not Employed |
40%
5%
7%
7%
8%
30%
3%
|
| -------------------------------------------------------------------------------------------- |
Education |
• Matric
• Degree or Diploma
• Postgraduate Degree / Diploma
• Other |
40%
48%
20%
6% |
| -------------------------------------------------------------------------------------------- |
Income Per Month |
• Household: Less than R15 000
• Household: R20 000 - R24 999
• Household: R25 000 - R39 999
• Household: R40 000 + |
19%
30%
34%
17% |
| -------------------------------------------------------------------------------------------- |
Visitors / Readers |
• SME's
• Entrepreneurs
• Other |
80%
15%
5% |
| -------------------------------------------------------------------------------------------- |
Online Advert Rates (per impression) |
• Banners
• Buttons
• Content Boxes
• Skyscrapers
• Homepage + Run of Site |
25c per view
24c per view
32c per view
28c per view
28c per view |
| -------------------------------------------------------------------------------------------- |
Newsletter Advert Rates (per insertion) |
• Banner
• Button
• Content Box + 100 Word Blurb
• Promomailers |
R2500
R1500
R2500
R3500 - R3900 |
Advertising Demographics 
